Art & Design

Online Courses

Rutgers Arts Online offers online courses on your schedule. Our list of Art & Design courses are taught by working artists who are experts in their field.

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Art & Design

Online Courses

Rutgers Arts Online offers online courses on your schedule. Our list of Art & Design courses are taught by working artists who are experts in their field.

Matriculated and non-matriculated students may take courses through Rutgers Arts Online. Non-matriculated students must complete the Rutgers University application before registering for a course.

Available Courses

NEW: 07:080:101 The Creative Process Online

The Creative Process Online

Course Number: 07:080:101
Course Format: Lecture
Mode of Instruction: Online Asynchronous

This course will investigate how visual artists employ a creative process which develops their ideas visually. Students will learn from this and while working from a written assignment they will produce research material, and sketch book work undertaken using a range of processes and a variety of materials. This development work will lead to exciting original final outcomes.

3 credits

Course Prerequisites and Corequisites: None
Learning Goals of Course:
The goal will be to produce a rich and exciting portfolio of original work to include textual and visual research, developmental art work, informed and inspired by the research process, and finally artwork outcomes of an original personal nature which show rigor and skill in both concepts and execution.

By participating in Rutgers “Discovering the Creative Process,” students will:

Demonstrate understanding of both historical and contemporary art design and popular culture in relation to a set theme. This will be explored through written and visual research.
Undertake wide ranging experimentation with traditional and more unusual materials and processes, identifying and evaluating the limitations and potential of these for creating ideas and developing solutions in support of discovering the creative process.
Produce a personal body of artwork upon which the student will verbally and textually reflect and evaluate what they have achieved.

Required and Recommended Course Materials: Materials required for this course will be a range of drawing material and an A3 sketch book (White pages). As the course progresses students will need other art materials dependent on how their work progresses and direction they are taking conceptually. Initial reading material will be provided and as the course progresses students will need reading material of a personal nature dependent on their lines of investigation and this will be discussed at personal tutorials and during class discussions.

Instructor: Anne Edwards, aedwards@mgsa.rutgers.edu

07:080:131 Art Appreciation Online

Art Appreciation Online

Course Number: 07:080:131
Course Format: Lecture
Mode of Instruction: Online Asynchronous

Do you appreciate art but cannot find the words to talk about it? Are there events in paintings or sculpture that you can feel but don’t know how to express? The online course in Art Appreciation is an opportunity to look at many pieces of artwork and to learn “art talk.” Travel around the world on your computer to look at all kinds of fine art. This is not an Art History course. The emphasis is on looking and understanding what you see.

3 credit(s)

Course Prerequisites and Corequisites: None

Learning Goals of Course:

Course Objectives: We will look at the art from many cultures of the world. You will learn how to see rather than assume, “Seeing is forgetting the name of the thing one sees.”* At the end of this course you will know how to use the basic vocabulary of visual art. You will be able to walk into an art gallery or art museum knowing how to discuss your observations and communicate them to others.

Learning Outcomes
By the end of the semester, the student should be able to:

  1. Understand and use course visual art terms - Quizzes, Final Examination
  2. Make comparisons and contrasts among different visual art types. Midterm, Unit Discussion 
  3. Have an understanding of the vastness of the art world and of what is included in that world. Blog entries, Museum Review.

Policies for Exams, Assignments, Attendance, and Grading:

Course Assignments:

  • Class Participation/Unit Discussion: 23% - time spent reading course material; ongoing, grade includes discussion postings for each unit.
  • Blog: 22% - ongoing, 5 posts a unit for each of the 13 Units, a total of 65. Graded in three Periods, scroll all the way down in Modules, see Student Blogs for full information and dates and find your assigned Blog page.
  • Three Quizzes, all together equal 5%
    • Quiz One - 1%
    • Quiz Two - 2%
    • Quiz Three - 2%
  • Mid-Term Exam: 15%
  • Museum Review: 20%
  • Final Exam: 15%

Instructors: Anne McKeown, annem@mgsa.rutgers.edu; Ulrika Andersson, ua43@mgsa.rutgers.edu; Milcah Bassel, mb1062@mgsa.rutgers.edu; Donna R. Brown, dbrown74@mgsa.rutgers.edu; Brent Dickinson, bd295@mgsa.rutgers.edu; Thomas Paul Raggio, traggio@mgsa.rutgers.edu; Erin Treacy, et255@mgsa.rutgers.edu

07:080:132 Art Appreciation Online Short Course

Art Appreciation Online Short Course

Course Number: 07:080:132
Course Format: Lecture
Mode of Instruction: Online Asynchronous

This is a compressed, 2-credit course.

Do you appreciate art but cannot find the words to talk about it? Are there events in paintings or sculpture that you can feel but don’t know how to express? The online course in Art Appreciation is an opportunity to look at many pieces of artwork and to learn “art talk”. Travel around the world on your computer to look at all kinds of fine art. This is not an Art History course. The emphasis is on looking and understanding what you see.

2 credits

Course Prerequisites and Corequisites: None

Learning Goals of Course

Learning Outcomes
By the end of the semester, the student should be able to:

  • Understand and use course visual art terms
  • Make comparisons and contrasts among different visual art types
  • Have an understanding of the vastness of the art world and of what is included in that world

Policies for Exams, Assignments, Attendance, and Grading:

Course Assignments

  • Class Participation/Unit Discussion: 23%.
  • Blog: 22%
  • Four Quizzes, all together equal 10%
  • Museum Review - 25%
  • Final Exam - 20%

Instructors: Amanda J. Thackray, afinite@mgsa.rutgers.edu; Rita Leduc, deanger@mgsa.rutgers.edu

07:080:133 Design Appreciation Online

Design Appreciation Online

Course Number: 07:080:133
Course Format: Lecture
Mode of Instruction: Online Asynchronous

Design is about progress. It is the conceptualization and creation of new things: ideas, interactions, information, objects, typefaces, books, posters, products, places, signs, systems, services, furniture, websites, and more. This course introduces significant developments in the history of design in Europe and America from 1880 to present. The curriculum will examine a variety of object types, including furniture, interiors, graphics, fashion and products, and draw examples from the well-known, as well as, the anonymous. Throughout, design will be situated within its social, cultural, political and economic contexts. The changing role of the designer, the effects of the shifting ways of life on patterns of production and consumption, and the future of design will be considered.

Course Prerequisites and Corequisites: None
Learning Goals of Course:

Course Goal: This course aims to provide you with a framework of interpretive skills useful to understanding design. The class will consider design in fields such as architecture, product design, graphic design, landscape design and digital design. By the end of this course, you will have established a personal reflective and examined position in relation to design in both a historical and contemporary environment.

Learning Outcomes
By the end of the semester, students should be able to:

  • Describe the role, purpose and function of design in their environment.
  • Analyze the cultural, social, political and economic representations of European and American design movements and topics from 1880 to the present.
  • Apply design knowledge in a complex and open-ended context, selecting relevant evidence and critical analysis.
  • Interpret the importance of a designer’s work and legacy to the history of design through research.

Required and Recommended Course Materials: Most materials are available on the course website.
Policies for Exams, Assignments, Attendance, and Grading: Assignments may include presentations, peer reviews, discussion posts, papers, and projects.
Instructor: Ingrid Steiner, is354@mgsa.rutgers.edu

NEW: 07:080:215 Graphic Design for Everybody Online

Graphic Design for Everybody Online

Course Number: 07:080:215
Course Format: Lecture
Mode of Instruction: Online Asynchronous

Catalog Course Description: Onscreen and in print, we are entertained, challenged, instructed and informed by an expanding variety of visual messages. The ubiquity of visual communication in the twenty-first century has made us, as a society, savvy observers of graphic design. The many accessible professional-level tools have made it increasingly possible for non-designers to meaningfully contribute to this visual landscape. In this course, students from all areas of study will be introduced to the skills, strategies, techniques and tools of graphic design for the purpose of enhancing everyday communications within their own environment. Applications for these skills range from the practical to the expressive and include social media graphics, flyers, poster presentations, slide shows, resumes and even zines. Through readings and online lectures as well as several hands-on exercises and three full-scale projects, the class will explore a core set of subjects in visual communication including color, typography, imagery and composition. Projects will explore the considerations of time-based visual presentations; effective messaging using imagery; and organizing content using visual hierarchies. While our studies will be framed by the needs of everyday applications, students will be building a conceptual foundation of knowledge that can be leveraged in a wide variety of practical, activist and artistic contexts.

3 credits

Course Prerequisites and Corequisites: None
Learning Goals of Course:

Course Goals: Students will increase their visual vocabulary and knowledge of key principles through lectures, readings and direct observation. They will also master a selection of professional techniques and tools through online tutorials, written instruction from the instructor and practical application. Focused short exercises will encourage understanding of discrete visual principles through experimentation. Later in the semester, students will fully leverage the design process by producing three projects requiring them to synthesize all the skills they practiced in the exercises. Because the content of this course is intended to be accessible to all students including those outside the visual arts community, the primary emphasis will be on efficacy and creative use of technique over pure invention. However, work done during the semester can easily serve as a foundation for further personal expression or as a launching point for deeper study in the field of graphic design.

Course Objectives

  1. Students will become proficient in a variety of digital tools including free online software designed for the layperson as well as select aspects of professional software such as the Adobe Creative Suite through the review of online tutorials and the practice demanded by the completion of the exercises and projects.
  2. Students will build a foundational understanding of color, composition, type, image, order and expression through a series of focused practical exercises encouraging experimentation and direct observation. Students will demonstrate their understanding of these core concepts by applying what they have observed in the exercises to three final projects. Each project represents a typical category of visual communication: a digital promotional flyer and social media post; a printed handout organizing multi-leveled information; and a multi-frame, time-based presentation.
  3. Students will learn how to discuss visual media in clear language by responding to prompts from the instructor in the class discussion forum. Students will also use this forum to share constructive feedback about each other’s work at all stages of the design process.

Learning Outcomes
By the end of the semester, the student should be able to:

  1. Observe examples of visual communication with a critical eye and convey their observations to others in clear language as well as participate constructively in discussions of their own work and that of their peers.
  2. Use professional software such as Adobe InDesign and Adobe Photoshop (as well as common online alternatives such as Canva) for the purpose of page layout, image editing, image sequencing, and typesetting.
  3. Leverage their knowledge of objective visual principles and specialized graphic design techniques to enhance everyday communications.
  4. Gain the confidence in visual communication required to pursue projects of personal expression and/or further study in the field of graphic design should they so choose

Required and Recommended Course Materials:

Students must have consistent access to:

  • reliable high-speed internet
  • a computer capable of running image editing software
  • appropriately outfitted computers are available in Rutgers computer labs throughout campus (more information about Rutgers computer labs can be found here (Links to an external site.).)
  • if a student wishes to work on their own computer, they will need a machine that has at least 8GB of RAM and a Solid-State Drive with a modern processor (8th generation or newer) is recommended. An external graphics card is preferred over integrated graphics.
  • A camera or smart phone
  • Software: Adobe InDesign CC, Adobe Photoshop CC, and Adobe Acrobat CC
    • Rutgers computer labs throughout campus are standardly equipped with Adobe CC software (more information about Rutgers computer labs can be found here) Computer labs have the benefit of large, professional-grade monitors and (usually) on-site tech support.
    • Rutgers students can also activate a FREE subscription to the Adobe Creative Suite through the Rutgers software portal. (This is not to be confused with Adobe's ""free trial", which has a 30-day limit. The Rutgers FREE subscription is a full subscription to the Adobe Creative Suite that does not expire during the student's enrollment at Rutgers.)

Policies for Exams, Assignments, Attendance, and Grading:

Course Assignments
Students will be responsible for the following assignments:

  • Readings – Students will be assigned a number of readings relating to the subjects of graphic design and visual communication throughout the semester. All readings will be provided on CANVAS as downloadable PDFs or as links to online content.
  • Lectures – Weekly “lectures” (available on CANVAS in written form) will introduce concepts and provide background material necessary for the completion of the exercises and projects.
  • Discussion Board Posts – Throughout the semester, students will be expected to contribute thoughtful and constructive posts to the CANVAS discussion board. In this forum, students will be asked to: respond to prompts relating to reading assignments and lectures; post reflections on selected practical exercises; submit their own work for feedback as well as provide feedback on the work of fellow students. The discussion forum is exactly that—a discussion—therefore students will be expected to review (and reference) other students’ posts as context when contributing their own. Posting dates will be listed in the course schedule. Weekly prompts will be listed in the course announcements.
  • Assessments – Periodically students will be given short ""open-book"" quizzes as a means to review lecture and reading material.
  • Software Tutorials – Links to LinkedIn Learning tutorials (accessible via the student’s Rutgers student account) will be provided to accompany assignments via the course announcements whenever new digital skills will be used.
  • Exercises – Students will complete a series of discrete exercises designed to develop skills in the following areas: image collection; image editing; combining type and image; typesetting; dynamic composition; practical color theory; page layout; and image-making. Exercises are designed to encourage first-hand observation of visual principles discussed in the lectures and readings.
  • Projects – Students will apply the skills introduced in the exercises to the following projects.
    • An activism graphic to motivate and educate
    • A festival schedule to increase information accessibility
    • A type/image booklet to present a multilayered subject

Course Structure

  • Modules: Each weekly module includes some combination of lectures, readings, exercises, discussion posts, assessments, peer critiques and project milestones.
  • Lectures: The lectures are where you'll find the practical and background information that will frame the week's exercise or project milestone.
  • Reflect & Review. This is a mixed bag of mini assignments such as assessments, reflection posts or critiques. Details will be provided in the weekly announcement and will vary over the course of the semester.
  • Tutorials: You will be periodically asked to complete tech tutorials via Linked-In Learning or Adobe.com to support skills needed for the weekly assignment. Various step-by-step guides will also be provided as needed.
  • Tips & Tech: This is a catch-all page meant to take the place of information that would be shared via a whiteboard during in-class work time if this were an in-person class. This is where I'd include special notes about technology, or things to look out for relating to the work being done that week. I often update this page during the week with new notes as students get more involved in an exercise and issues arise that might be helpful to share with the whole group (you will receive an announcement alerting you that new info has been added in this case).
  • Readings: Readings may complement the lectures with additional information or viewpoints, or they may present the lecture material in a different way as a means of shoring up knowledge in a particular area. Many readings are listed in the syllabus ahead of time, and I will add others as we move through the semester. You will not need to purchase any texts for this class—excerpts and links will be provided as needed.
  • Exercises: Exercises typically span a single week and focus on individual skills or concepts allowing you to explore the design principles discussed in the lectures widely and freely. Experimentation is encouraged so that you can observe firsthand what works, what doesn't, and what falls somewhere in between.
  • Projects: Projects span multiple weeks and require you to put several skills or concepts to practical use at the same time. Projects are broken into weekly ""milestones"" to facilitate a thorough exploration and sketching process.
  • Process: The design process is by nature iterative—the best work makes itself known when comparing alternate approaches side by side. For each assignment (both projects and exercises) you will be asked to generate and submit a large number of exploration sketches along with your final drafts. You will often be expected to explore the ""what-ifs"" to determine the most successful solution. All stages of an assignment—from concept exploration to final draft—will be considered in the grading rubric.
  • Schedule: Each week's module is made available starting at 9:00 am on Tuesday. The assignments in each module are expected to be completed and submitted no later than 11:00 pm on the following Monday (unless otherwise noted). You may spread out the work over the week any way that you like, but don't be tempted to wait until Sunday to get started—you will not be able to effectively complete all 7–9 hours of work in one marathon day. It is also especially important to make sure that you have throughly reviewed the week's module—including any technology requirements—no later than Friday morning so that you can ask questions and get answers ahead of the weekend. I'm afraid that a Sunday night (or Monday morning) revelation that something won't download or activate or save properly won't be a reason for a deadline extension.
  • Workload & Engagement:
    • Students should plan their weekly schedules to accommodate about 7–9 hours per week of engagement for this class. And while there is no requirement to be online at specific times, it is important to leave time to troubleshoot technical issues and ask questions with enough time left to complete the assignments. Depending on your experience and comfort level, you may want to leave a little extra time for the learning curve involved in navigating new technology.
    • With a few extreme exceptions, there is no equivalent of an ""excused absence"" for an asynchronous class. By nature, an asynchronous class already has flexibility built in to the schedule to accommodate to scheduling pitfalls. Weekly assignments build upon each other and set the student up with skills needed for longer term projects so coursework is expected be completed by the dates listed.
    • Most technology failures are not reasons for missed due dates. As one who has shed more than a few tears over lost/corrupted files, I STRONGLY encourage you to make use of a cloud-based file management app such as Dropbox.com (there is a robust free version available to all). More than just cloud storage, Dropbox.com operates by automatically updating copies of your local files with saved versions stored in the cloud.
    • Lectures and readings are very important parts of the weekly modules, but note that the bulk of your time will be spent executing design exercises (there are 9) and multipart projects (there are 3).
  • Late Work: The following policies will be followed for late work:
    • Exercises: Exercises not turned in on time may be turned in up to two weeks after the due date for reduced credit. Late exercises will be graded according to the rubric and then reduced by 25%. After two weeks, no credit will be given for late work.
    • Projects: Project due dates are outlined on the syllabus, though rarely a due date may be adjusted based on unforeseen circumstances such as global technical challenges or holidays. You will also receive reminders for upcoming due dates via the weekly class announcements. Like exercises, Projects 1 & 2 submitted late will be graded according to the rubric and then reduced by 25%. Project 3 will not be accepted late due to the limitations of the end of the semester.
    • Project milestones: Project milestones are integral in keeping you on track for completing the long-term projects. Milestones are not graded in and of themselves, but "process" is an important part of the grading rubric so late or missing milestones will affect the overall project grade.
    • Discussion Posts, Quizzes and Critiques: Late submissions for will not be accepted for credit.
  • Homework: I will post a class announcement during the day on Tuesday of each week outlining the details of that week's module.

Instructor: Jennifer Domer, js2061@rutgers.edu

07:080:233 Multimedia Art: Sound Online

Multimedia Art: Sound Online

Course Number: 07:080:233
Course Format: Lecture
Mode of Instruction: Online Asynchronous

We’ll explore the exciting and emerging field of sound art. Did you ever wonder where sound sampling came from? This course will include a look at the impact of experimental sound on contemporary culture. Students will be exposed to a variety of  historic works from such movements as Dada, Futurism, Fluxus, and video art.

3 credits

Course Prerequisites and Corequisites: None
Learning Goals of Course:

Course Goal: To enrich student knowledge of multimedia
art and cross disciplinary expression.

Learning Outcomes
By the end of the semester, the student should
be able to:

  1. To develop the ability to comprehend, analyze, describe and
    discuss sound as an art form from a multidisciplinary perspective.
  2. To demonstrate knowledge of influential multidisciplinary
    artists and eras of dialogue.
  3. To articulate, in written form, sound art terminology, and
    aesthetic concepts.

Policies for Exams, Assignments, Attendance, and Grading: Course assignments include discussion threads, exams, and projects.
Instructor: Damian Catera, dcatera@mgsa.rutgers.edu

07:080:300 Media Art and You: Creativity in the Digital Age Online

Media Art and You: Creativity in the Digital Age Online

Course Number: 07:080:300
Course Format: Lecture
Mode of Instruction: Online Asynchronous

In this course, you will create original  media works in a variety of forms including documentary, narrative, experimental and performance, which are inspired by your own experiences. We will primarily focus on increasing the creative depth of your projects, the ideas that inform them and the technical capabilities that are crucial to their realization.

Students will emerge from this course with a better understanding of the building blocks of media production including, but not limited to: production planning, storyboarding,  shot composition, and sound design.

Additionally, students will develop a critical engagement with historic and contemporary media works through screenings and discussions. The course is open to students of all skill levels.

3 credits

Course Prerequisites and Corequisites: None
Learning Goals of Course:

Course Goal: To create original media pieces and to enrich student knowledge of media production and its cultural context.

Learning Outcomes
By the end of the semester, the student should be able to:

  1. Create well executed, original works with digital video in a variety of forms. Engage critically in the process of creative expression.
  2. Analyze, comprehend and discuss creative media works in video and film
  3. Demonstrate an enriched knowledge of theoretical frameworks relating to creativity.

Policies for Exams, Assignments, Attendance, and Grading: Course Assignments will include discussion threads, creative projects, and journaling.
Instructor Damian Catera, dcatera@mgsa.rutgers.edu

07:080:301 net.art: Visual and Contemporary Arts Practices in Online Media Online

net.art: Visual and Contemporary Arts Practices in Online Media Online

Course Number: 07:080:301
Course Format: Lecture
Mode of Instruction: Online Asynchronous

Net art became a notable branch in media art with the popularization of internet cultures and availability of the information systems to masses. Net art today mainly deals with network cultures. According to Broeckmann: “Time, space, speed, collective creativity and communication are the primary themes of the projects that were realized in these fields."

This online course, true to its medium, will help students to discover a medium for artistic practice and presentation: the concepts, aesthetics, and techniques critical to the exploration of network culture, authoring of hypertext, interactive art works which use the protocols and infrastructure of the internet and emerging networks as vehicles for content delivery, creation and preservation.

3 credits

Course Prerequisites and Corequisites: None

Learning Goals of Course:

By the end of the semester, the student should be able to:

  • Talk and think critically regard art which uses the internet as its medium, as well as other new media art forms.
  • Have a good knowledge of the history of the internet and its infrastructure, as well as the history of expression utilizing the internet.

Instructor: Jett Strauss, jgs162@mgsa.rutgers.edu

07:080:331 Digital Photo Image Online

Digital Photo Image Online

Course Number: 07:080:331
Course Format: Lecture
Mode of Instruction: Online Asynchronous

Explore the technical and the creative principles of beginning digital photography. Students will develop their own analytical eye for framing and composing photographs as well as working with their digital camera and basic Photoshop to develop a personal workflow. In addition to readings, audio and visual lessons and feedback will be provided for both the technical and creative components of this class.

3 credits

Course Prerequisites and Corequisites: None
Learning Goals of Course

Learning Objectives/Outcomes
By the end of the semester, the student will:

  • Have developed knowledge of photography aesthetics and visual communication.
  • Demonstrate thorough knowledge and application of DSLR camera techniques.
  • Acquire knowledge of historical influences and movements and contemporary trends in photography.

Required and Recommended Course Materials

  • A DSLR camera or a camera capable of changing the F-Stop, ISO, and Shutter speed.
  • Access to Photoshop CS4 or above.
  • No books are required for this class.

Policies for Exams, Assignments, Attendance, and Grading

Course Requirements/Rules:

  • Must have a working Camera.
  • No use of Cell Phones for photo assignments
  • Student are responsible to turn in their assignments. (The instructor will NOT NOTIFY you if you miss an assignment.)
  • I will not accept assignments once the class ends.
  • Any un-submitted assignments will be marked with a 0.

Type of Assessments:

  • Discussion Forum/Class Participation: 20 points in total
  • Photo Assignments: 60 points in total
  • Exams: 20 points in total

Instructor: Tyson Washburn, twashburn@mgsa.rutgers.edu

NEW: 07:080:345 Global Perspectives in Design History Online

Global Perspectives in Design History Online

Course Number: 07:080:345
Course Format: Lecture
Mode of Instruction: Online Asynchronous

This course is an introduction to 20th- and 21st-century design history viewed through a comparative lens using case studies from around the globe. Through text, image, discussion, and writing, this course explores historical conditions and topical issues that have shaped design practices, systems, and production in order to lead students to better understand disciplinary, conceptual, material, and aesthetic issues affecting design today. Students are expected to analyze how meaning and value are constructed and mediated over time with an introduction to a variety of theoretical frameworks. The anticipated result will be conceptual and practical connections between past and present, among multiple design disciplines, and across a geographically diverse landscape.

3 credits

Course Prerequisites and Corequisites: None
Learning Goals of Course
Course Goal: Each meeting will focus on a key design concept, which will be ex­plored and discussed through a diverse selection of images and texts by relevant historians, theoreticians, and designers. Balanc­ing historical specificity with evolving conceptual questions, the course will help to explain why things happened when they did and how they shaped the practices, mediation, production, and consumption of design, particularly through transnational exchange.

Learning Outcomes
By the end of the semester, the student should be able to:

  • Apply the analytical skills needed to conduct and present re­search and conclusions in verbal and written form
  • Demonstrate a historical understanding of both disciplinary and conceptual issues which have shaped design practices
  • Demonstrate critical analysis of design objects

Required and Recommended Course Materials: Charlotte Fiell and Peter Fiell. 100 Ideas That Changed Design. Laurence King Publishing, 2019

  • ISBN: 9781786273437
  • ISBN-10: 1786273438

There are no additional materials required for this course. All materials, including readings and multimedia are contained in the course website.

Policies for Exams, Assignments, Attendance, and Grading

Course Assignments:

  • Weekly Response Blog (9 informal discussion blog posts on Canvas)
  • Quizzes (3 Quizzes based on course texts)
  • Term Paper (5- to 6-page term paper)

Course Grading
Grading is based on the assignments:

  • Blog-45%
  • Quizzes-30%
  • Term Paper-25%

Instructor: Dara Kiese, dk887@rutgers.edu

07:080:431 Social Media for the Arts Online

Social Media for the Arts Online

Course Number: 07:080:431
Course Format: Lecture
Mode of Instruction: Online Asynchronous

A “must-take” for ambitious artists in any discipline. “Social Media for the Arts” provides visual and performing artists with the skills to promote their work and advance their careers in today’s competitive market. By focusing on the most cutting-edge digital marketing tools, it teaches artists how to reach and effectively communicate with their target audiences. Topics covered include, among others, website strategies, blogging and micro-blogging, Facebook and Twitter strategies, video campaigns, and mobile tactics.

3 credits

Course Prerequisites and Corequisites: None
Learning Goals of Course

Course Goals:

  • Develop professional, scientific, and artistic opportunities by harnessing social media analytics.
  • Develop an online presence on various well-known social media platforms including Blogs, YouTube, Twitter, Facebook, Instagram, Pinterest, Snapchat, Yelp, Google+, Search Engines, etc.
  • Create or ideate content for various social media channels employing page tagging and metadata to promote business and personal goals.
  • Become familiar with Search Engine Optimization and Web Analytics (as well as other types of analytics and Big Data)
  • Learn to find, develop and connect with influencers and get to pitch them on your project and promote your career.
  • Use Instagram and Pinterest for trendspotting or to promote your brand, artwork, fashion, or other imagery.
  • Develop an understanding of new technologies such as augmented and virtual reality, algorithms, Big Data and audience targeting techniques and technologies in use by most Social Media platforms for their advertising offerings.
  • A new module on Text Analytics and Text Mining adds to student understandings of Social Media and how the data mined and used by organizations based on what we write and post images of.
  • Learn to curate and audit the student’s own online channels to remove unneeded content, create new content that better reflects the student favorably.
  • Experiment with creating viral content through video, photos, memes, textual posts, and geo-location check-ins.
  • Explore Geolocation and the pros and cons of sharing our data in Social Media.
  • To summarize your social media presence while learning what works and what doesn't.

Learning Outcomes
By the end of the semester, the student should be able to:

  • Develop a working knowledge and personal viewpoint regarding the tools and technology of the 21st century and the Internet.
  • Integrate topical knowledge of the Social Media platforms with critical thinking, provide good, current information to help students navigate Social Media and Big Data technologies and arts in 2022.
  • Create new business and creative opportunities with social media and its analytics.
  • Develop a personal approach to various aspects of digital branding, marketing, and advertising.

Policies for Exams, Assignments, Attendance, and Grading:

Final Grade Calculation (Percentage/Points)

  • 35%/352 - Online Assessments with survey forms, auto graded and monitored at the end of the semester
  • 22.5%/210 - Midterm, Final Exam + Respondus Onboarding Quiz
  • 8%/80 - Journal
  • 18%/180 - Discussion Boards

Instructor: Marshall Sponder, ms2583@business.rutgers.edu

Faculty

Atif Akin
Associate Professor
Art & Design
Arts Online
Emailphone
Ulrika Andersson
Instructor
Arts Online
Email
Milcah Bassel
Instructor
Arts Online
Email
Donna R. Brown
Instructor
Arts Online
Email
Damian Catera
Media Specialist
Art & Design
Arts Online
Email
Brent Dickinson
Instructor
Arts Online
Email
Anne Edwards
Instructor
Arts Online
Rita Leduc
Instructor
Arts Online
Email
Anne McKeown
Instructor
Arts Online
Email
Thomas Paul Raggio
Instructor
Arts Online
Email
Marshall Sponder
Instructor
Arts Online
Email
Ingrid Steiner
Instructor
Arts Online
Email
Jett Strauss
Instructor
Arts Online
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Amanda J. Thackray
Instructor
Arts Online
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Erin Treacy
Instructor
Arts Online
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Tyson Washburn
Instructor
Arts Online
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