In spring 2012, Mason Gross Online is entering a new collaboration with the Rutgers Business School. The following joint course offerings are intended to provide students and professionals in the visual and performing arts some business knowledge that is essential to launching, maintaining, and improving their careers in today's extremely competitive market.
Social Media for the Arts
07:080:431 (undergraduate) Request to preview this class!
A "must-take" for ambitious artists in any discipline. "Social Media for the Arts" provides visual and performing artists with the skills to promote their work and advance their careers in today's competitive market. By focusing on the most cutting-edge digital marketing tools, it teaches artists how to reach and effectively communicate with their target audiences. Topics covered include, among others, website strategies, blogging and micro-blogging, Facebook and Twitter strategies, video campaigns, and mobile tactics.
PLEASE NOTE: The 3-credit version of this course is available to Rutgers students only. Non-Rutgers students must take the non-credit version, which is available for $3,500 through the Center for Management Development of the Rutgers Business School. To register for the non-credit class, please contact Jennie Fine.