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Design student pitches gender-neutral clothing line for Macy’s

Design student pitches gender-neutral clothing line for Macy’s

Disha Basu spent her childhood bouncing around the globe.

Each time her father relocated the family for work – India, Malaysia, Singapore, London and New Jersey – Basu learned to adapt to a new school, new friends and a new culture. The only constant in her life – aside from moving every few years – was her art.

“Whenever we would pick up and leave – whether it was to move or to take a road trip or beach holiday – the one thing I would carry with me was a drawing pad and coloring pencils,” said the 21-year-old senior design major at Mason Gross School of the Arts (MGSA) at Rutgers-New Brunswick.

This summer, Basu’s unique worldly perspective and art education served her well as a product development intern for Macy’s International Concepts Ready-to-Wear division. While working at Macy’s Manhattan flagship on Fifth Avenue, she was part of a team whose concept for a gender-neutral fashion line took first place in the department store’s “Win with Fashion” pitch competition.

“From the very beginning, I was involved in the product development process, collaborating with designers, and assisting in sample reviews,” said the Somerset, N.J., resident. “This hands-on experience allowed me to understand the intricacies of bringing a fashion product from conception to the sales floor.”

Read more on Rutgers Today.

Photo: Nick Romanenko/Rutgers University