New Brunswick Performing Arts Center

The New Brunswick Performing Arts Center (NBPAC), a 450,000-square-foot project on the site of the former George Street Playhouse and Crossroads Theatre on Livingston Avenue, is a landmark initiative that will shape the future of arts and culture in New Brunswick. NBPAC will create a home for several of New Jersey’s premier presenting organizations, in addition to the Mason Gross School, including George Street Playhouse, American Repertory Ballet, and Crossroads Theatre Company.

Rutgers will become a 28 percent owner with an investment of $17 million in NBPAC, which will feature two new performance spaces: a 462-seat proscenium theater with orchestra pit, fly tower, and wing space for music and dance events, and a 252-seat proscenium theater for drama productions and film screenings. The larger theater has been designed to specifications proposed by faculty of the Mason Gross School, who intend to use the space for opera and dance performances, especially, but also for musical theater, a program we hope to launch in the next few years. The highly respected firm of Elkus Manfredi is serving as architect for the project; Auerbach Pollock Friedlander, advisor for Carnegie Hall’s Zankel Hall, Santa Fe Opera’s Crosby Theatre, and other major performance spaces, serves as theater consultant.

Built by DEVCO, the New Brunswick Development Corporation, and supported by the State of New Jersey, Middlesex County, the City of New Brunswick, and Rutgers, the center will inject energy into the downtown area and Livingston Avenue, in particular. It will allow Mason Gross students to rub elbows with the professional artists of the resident theater and dance companies and broaden our outreach to the Central Jersey community. The project, which includes space for offices and a 207-unit residential rental apartment tower, has a target completion date of August 2019.

Click the images to view photos from the New Brunswick Performing Arts Center Groundbreaking: Oct. 4, 2017, and watch videos from the event.


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